Post by account_disabled on Apr 30, 2024 10:32:41 GMT 1
Paid strategies for ecommerce success only mean one thing CHRISTMAS IS COMING Which means its time to make sure you have ecommerce success this Christmas. For consumers the Christmas countdown is finally on. For marketers Christmas has been on the radar for some time Christmas campaigns that youve been planning over the past months are being launched or should be. Therefore your marketing activity is beginning to ramp up. But when it comes to paid social activity its difficult to know the best approach to maximise performance.
This blog post will help develop your paid social strategy for the holidays giving you top tips for ecommerce Christmas success. Launch early November invest in prospecting If youre reading this and you havent yet launched your Christmas campaign get a move on Early November is Furniture and Fixtures Manufacturers Email List the time to start driving awareness of your brand and product discovery as people start to think about Christmas gifts. Focus your budget predominantly on prospecting activity focusing on building education around your products and relating them to Christmas gifting to appeal to new customers.
Maximise key trading periods especially Black Friday Black Friday is one of the biggest trading days of the year. With most brands and businesses launching the best deals of the year at this time consumers intent to buy is very high and conversion rates across channels are higher too To maximise this higher intent this is a great time to run paid social activity. However with more businesses running paid activity this can cause the ad auction to be more expensive than usual meaning it can be expensive to reach new audiences.
This blog post will help develop your paid social strategy for the holidays giving you top tips for ecommerce Christmas success. Launch early November invest in prospecting If youre reading this and you havent yet launched your Christmas campaign get a move on Early November is Furniture and Fixtures Manufacturers Email List the time to start driving awareness of your brand and product discovery as people start to think about Christmas gifts. Focus your budget predominantly on prospecting activity focusing on building education around your products and relating them to Christmas gifting to appeal to new customers.
Maximise key trading periods especially Black Friday Black Friday is one of the biggest trading days of the year. With most brands and businesses launching the best deals of the year at this time consumers intent to buy is very high and conversion rates across channels are higher too To maximise this higher intent this is a great time to run paid social activity. However with more businesses running paid activity this can cause the ad auction to be more expensive than usual meaning it can be expensive to reach new audiences.